Forbes just released these Black Friday
and Cyber Monday stats…
– US shoppers bought 2.5 times more items
via eBay mobile this Black Friday than the 2010
Black Friday.
– Paypal Mobile had a 516% increase in
global mobile payment volume compared
to last year’s Cyber Monday
– GSI Commerce has a 254% increase
in US Mobile Sales this Black Friday
compared to last…
Oh, [...]

The smart folks over at Nielsen media research sent me some interesting numbers (yes the folks that tell us how many people are watching Jersey Shore). Their recent media report has a whole section on social media with some very telling insights. Here are a few that stood out to me:
Social media and blogs continue [...]

The first thing that you have to understand if you are seriously
considering adding video marketing to your online moneymaking
arsenal is the psychology of people who use sites like YouTube.
According to a Pew Internet & American Life Project, 71 percent of US Consumers arenow using video-sharing sites like YouTube and Vimeo.  The number jumped 5 percentage [...]

Several of our customers ask us about whether they should use Groupon.  
Our response has always been, “talk your accountant”. Seriously. And if you don’t have one,we can refer you to an accountant who is our customer or someone we know in the local Chamber. Because it’s less of a marketing decision really, it’s just [...]

Before you start typing up your next press release, you need
to figure out who your audience is. Who do you want to read
this press release, and what do you want them to do once
they’ve read it? Where are you going to publish it so it
gets found by the audience you’re targeting?
In this era of the [...]

Very few customers of Online Media Magic rarely question our constant reminders of the importance of good traffic.  But not all traffic is created equal, and some traffic is, well, darn evil!  Knowing how to the tell the difference between good and bad traffic to your web properties is of course something our Customers are [...]

In a prior life, I worked for a big huge corporation. They seemed to pride themselves on making things way more complex than they needed to be.
Nothing was ever simple. No project, no marketing, no sales system was simple. It was all complex. It looked like a NASA engineer without a [...]

Normally we post the Top 10 of 2010 lists.  And we probably will, but things have been busy here.  However, one of the best trends to emerge in 2011 is unfolded here!
And congrats to our Customers who took action with us on doing this. (you’ll know who you are
Social Media Marketing is slated [...]

We of course want you to have many many customers, but the goal of a healthy, growing business it to create a customer that also creates customers.   But how do you say? Well, the way to do this is to make sure you over-deliver and create an experience that exceeds expectations so your customers [...]

We recently spent a nice weekend by the shore in Capitola. We shelled out almost $600 to get the kids settled and have some nice food and drinks at our local favorite restaurant – a local pre-Fall pastime we enjoy immensely before the busy season starts up again.  The kids just love the beach and [...]

Creating a blog can be a valuable way to boost your online web presence, and can become a part of any successful internet marketing strategy.
Your online marketing efforts can increase tenfold with the addition of a company blog, and you can strategically implement contact information, relevant links, and other valuable updates to the blog so [...]