5 Ways to Build Your Facebook Fan Base
You know the importance of being on Facebook, and you’ve already made—or are in the process of considering—the decision to get your business on Facebook. So what comes next?
After your Facebook Company Page is created, you need to think about how you will build a fan base [...]

The smart folks over at Nielsen media research sent me some interesting numbers (yes the folks that tell us how many people are watching Jersey Shore). Their recent media report has a whole section on social media with some very telling insights. Here are a few that stood out to me:
Social media and blogs continue [...]

Before you start typing up your next press release, you need
to figure out who your audience is. Who do you want to read
this press release, and what do you want them to do once
they’ve read it? Where are you going to publish it so it
gets found by the audience you’re targeting?
In this era of the [...]

A few days ago, we discussed the all important statistic of ‘Lead Source Income’.   At the very end of that post, I promised you, a discussion on ‘Lifetime Value Of A Customer’.   Let’s get started.
I have a confession to make.
There is a problem with just looking at Lead Source Income. [...]

We of course want you to have many many customers, but the goal of a healthy, growing business it to create a customer that also creates customers.   But how do you say? Well, the way to do this is to make sure you over-deliver and create an experience that exceeds expectations so your customers [...]

We recently spent a nice weekend by the shore in Capitola. We shelled out almost $600 to get the kids settled and have some nice food and drinks at our local favorite restaurant – a local pre-Fall pastime we enjoy immensely before the busy season starts up again.  The kids just love the beach and [...]

Google recently introduced a service and it may be good time for all businesses to capitalize on this trend.
If Online Media Magic knows the answer and is capitalizing on it, shouldn’t you be too?
A simple question for you…
Would you rather ask your friend for a referral for a dentist, doctor or plumber? OR go to [...]

Many people make the mistake of thinking that the website is the only avenue of opportunity to attract traffic. Even though the URL for the website is an easy way to lure in visitors, a blog can offer many of the same benefits. Once you’ve developed a killer product, your next step would naturally be [...]